Most business owners know something is off with their website. Traffic trickles in, but the phone doesn't ring. People land on the page and leave. Nobody's quite sure why, and nobody's had the time to actually dig in and find out.
That's what this is for.
I go through your website the way a stranger actually experiences it, then the way Google's crawlers experience it, then the way AI search tools experience it, since that's increasingly how people find businesses now. You get a clear picture of what's working, what's quietly costing you leads, and what to fix first.
What's actually included
- Messaging clarity audit. Can a stranger tell what you offer, how it helps them, and what to do next within five seconds of landing on your homepage? Most sites fail this test without realizing it.
- Conversion funnel review. Where are visitors dropping off? Is your call to action obvious, or is it competing with three other things for attention?
- Technical health check. Load speed, mobile experience, broken links, and the basic technical things that quietly push people away before they even read a word.
- AI-search readiness. A growing share of people are asking AI tools for recommendations instead of scrolling search results. I check whether your site is even visible to that kind of search.
- Competitor comparison. A look at how you stack up against the businesses actually competing for your customers online.
How it works
We Talk
A short call to understand your business and what you're hoping to get out of your website.
I Dig In
A full audit across messaging, conversion, technical health, and AI-search visibility.
We Walk Through It
You get a written report, plus a live call where I explain the findings in plain language.
A real example
A 25-year Century 21 realtor in Airdrie came to me knowing his online presence wasn't where it needed to be. We went through this exact process, rebuilt what needed rebuilding, and restructured his content for how people actually search now. Today he appears on page one of Google for the most common Airdrie realtor searches.
How long does this take?
Most analyses are completed within a week of our first call, so you're not left waiting for answers.
My website looks fine. Do I still need this?
Looking fine and converting are two different things. Some of the best-looking websites I've reviewed were quietly losing leads because of one or two fixable issues nobody had ever pointed out.
What do I actually walk away with?
A written report you can keep and refer back to, plus a live call where I walk you through exactly what I found and what I'd fix first, no jargon.